Privacy Policy

Last updated: June 25, 2026

This Privacy Policy explains how Avery Rowe / TW Ecom (“Avery Rowe”, “we”, “us”, or “our”) collects, uses and discloses your personal information when you visit or make a purchase from www.averyrowe.com (the “Site”) or otherwise interact with our services (together, the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

By using our Services, you confirm that you have read and understood this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons.
When we do, we will post the updated version on this page and change the “Last updated” date above. Where required by law, we will notify you (for example by email or a notice on the Site).

2. Personal Information We Collect

When we say “personal information”, we mean information that identifies you or can reasonably be linked to you. Information that has been anonymised or de‑identified so it cannot be linked to you is not personal information.

2.1 Information You Provide Directly

We may collect:

Contact details: name, billing and shipping address, phone number, email address.
Financial and transaction information: payment card type, payment confirmation, transaction details and order value (your full card details are processed by our payment providers and are not stored by us).
Account information: username, password, security questions, preferences and settings if you create an account.
Order and transaction information: items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past order history.
Communications: information you include in messages to us, for example customer service enquiries, reviews, or responses to surveys.

2.2 Information Collected Automatically

When you use the Services, we automatically collect certain information, including:

Device information: device type, browser type, operating system, network connection, IP address and other unique identifiers.
Usage information: how and when you use or navigate the Site, pages and products viewed, clicks and other interactions.

We collect this using cookies, pixels and similar technologies.

2.3 Information From Other Sources

We may also receive personal information from:

Service providers and partners, such as Shopify (our e‑commerce platform), payment processors, fulfilment and logistics partners, customer support tools, analytics and advertising providers (e.g. Google, Meta), when they collect or process information on our behalf.
Other third parties, where permitted by law.

3. Legal Basis for Processing (EEA/UK)

If you are located in the European Economic Area or the United Kingdom, we process your personal data on the following legal bases:

Performance of a contract: to process your orders, payments, deliveries and customer service requests.
Legal obligations: to comply with applicable laws, such as tax and accounting rules.
Legitimate interests: to protect our business, prevent fraud and abuse, improve our Services and communicate with you about your purchases and similar products (where allowed).
Consent: for certain types of cookies, analytics, personalised advertising and marketing communications, where required by law. You can withdraw your consent at any time.

4. How We Use Your Personal Information

How we use your personal information depends on how you interact with us and which Services you use.

4.1 Provide, Tailor and Improve the Services

We use your information to:

Provide, operate and improve our Site and Services.
Process your payments and fulfil your orders.
Arrange shipping and delivery, including through fulfilment partners in Asia and other regions.
Remember your preferences and items you are interested in.
Process purchases, returns, exchanges and cancellations.
Create, maintain and manage your account (if you register one).
Enable you to post reviews and feedback.
Offer a more tailored shopping experience and product recommendations.

4.2 Marketing and Advertising

We may use your personal information to:

Send you marketing, advertising and promotional communications by email, text message or postal mail, where permitted by law and with your consent where required.
Show you online advertisements for our products and services on our Site and on other websites or apps, for example through Google Ads or social media platforms, including based on items you previously viewed, added to your cart or purchased and your activity on the Services.
Run remarketing and retargeting campaigns using cookies and similar technologies, in line with your cookie and privacy choices.

You can opt out of marketing emails at any time by using the unsubscribe link in our emails or contacting us.

4.3 Security and Fraud Prevention

We use your information to:

Authenticate your account and provide a secure shopping experience.
Detect, investigate and help prevent fraud, illegal activity, misuse or security incidents.
Protect the safety, rights and property of our customers, our business and others.

If you create an account, you are responsible for keeping your credentials secure. We recommend not sharing your username or password with anyone.

4.4 Communicating With You

We use your information to:

Provide customer support and respond to your questions or requests.
Send you important non‑marketing messages related to your orders, your account, service changes or this Policy.

4.5 Legal Reasons

We may use your personal information to:

Comply with applicable laws and regulations.
Respond to valid legal requests, such as subpoenas, court orders or requests from authorities.
Investigate or participate in civil discovery, potential or actual litigation or other legal proceedings.
Enforce or investigate potential violations of our Terms & Conditions and other policies.

5. Cookies and Similar Technologies

We use cookies, pixels and similar technologies to:

Keep the Site functioning properly and securely.
Remember your preferences (for example, language or items in your cart).
Measure traffic, performance and usage patterns.
Support analytics and marketing, including personalised advertising and remarketing via Google Ads, Shopify and other partners, where permitted.

When you first visit the Site, you may see a cookie banner that allows you to accept or manage different categories of cookies (e.g. functional, analytics, marketing). You can also manage or disable cookies in your browser settings. If you disable some cookies, certain features of the Site may not work correctly.

6. How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy.

We may share information with:

Shopify and other service providers who perform services on our behalf, such as e‑commerce hosting, IT and security, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping (including warehouses and carriers in Asia and other regions), email and communication tools.
Business and marketing partners who help us provide marketing services and advertise to you. For example, we may use Shopify and other partners to support personalised advertising with third‑party services based on your online activity with different merchants and websites. These partners will use your information in line with their own privacy notices.
Third parties at your direction or with your consent, for example to ship products to you or when you choose to use social media widgets, social logins or share content via third‑party platforms.
Our affiliates or within our corporate group, for internal administration, order processing and customer service.
In connection with a business transaction, such as a merger, acquisition, reorganisation or sale of assets, where your information may be transferred as part of that transaction.
For legal and safety reasons, to comply with legal obligations, respond to lawful requests, enforce our terms and protect our rights, property or the safety of our users and others.

7. Relationship With Shopify

Our store and many of the Services are hosted and powered by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide, protect and improve the Services for you and for us.

Information you submit via the Services will be transmitted to and shared with Shopify, as well as certain third parties, which may be located in countries other than your own.

We also use certain Shopify‑enhanced features that rely on data from your interactions with our store, other merchants and Shopify itself. In these cases, Shopify may act as an independent data controller and is responsible for the processing of your personal information for those specific purposes, including responding to your requests to exercise privacy rights related to that processing.

To learn more about how Shopify uses your personal information and your rights in relation to that processing, please see the Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/app-users
You can exercise certain rights directly with Shopify here:
https://privacy.shopify.com/en

8. Third‑Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you follow these links, their own privacy and security policies will apply.

We are not responsible for the privacy, security, content or accuracy of third‑party sites or platforms. Information you provide on public or semi‑public areas, including social networks, may be visible to others and used by us or third parties in ways that are not under our control.

Our inclusion of third‑party links does not by itself mean we endorse their content, owners or operators.

9. Children’s Data

Our Services are not intended for use by children and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe your child has provided personal information to us, please contact us using the details below so we can delete it where required. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” (as these terms may be defined by applicable law) the personal information of individuals under 16 years of age.

10. Security and Data Retention

We use appropriate technical and organisational measures to help protect your personal information against unauthorised access, loss, misuse or alteration. However, no system is completely secure, and we cannot guarantee “perfect security”. Information you send to us may not be secure in transit, so we recommend not using unsecure channels for sensitive data.

We retain your personal information only for as long as necessary for the purposes described in this Policy, including to:

Maintain your account and provide the Services.
Comply with our legal, tax and accounting obligations.
Resolve disputes and enforce our agreements.

When data is no longer required, we will delete it or anonymise it so that it can no longer be linked to you.

11. Your Rights and Choices

Depending on where you live and subject to legal limitations, you may have the following rights regarding your personal information:

Right of access / right to know: to request access to the personal information we hold about you.
Right to delete: to request that we delete your personal information, subject to certain exceptions.
Right to correct: to request that we correct inaccurate or incomplete personal information.
Right to data portability: to receive a copy of your personal information in a structured, commonly used and machine‑readable format and/or to request that we transmit it to another controller, where technically feasible.
Right to object and restrict processing (EEA/UK and where applicable): to ask us to stop or restrict our processing of your personal information for certain purposes, including direct marketing.
Right to withdraw consent: where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.
Managing communication preferences: you can opt out of promotional emails at any time using the unsubscribe link in our emails. Even if you opt out of marketing, we may still send non‑promotional messages related to your orders or our ongoing business relationship.

To exercise your rights, please contact us using the details below. We may need to verify your identity before responding. In some regions, you may also be able to appoint an authorised agent to make requests on your behalf; we may ask for proof of this authorisation.

If you have concerns about how we process your data, you can contact us first. You may also have the right to lodge a complaint with your local data protection authority. For EEA supervisory authorities, see: https://edpb.europa.eu/about-edpb/about-edpb/members

To learn more about how Shopify uses your information and your rights with respect to Shopify’s processing, please visit: https://privacy.shopify.com/en

12. International Data Transfers

We may transfer, store and process your personal information in countries other than the one where you live, including countries outside the European Economic Area (EEA) and the United Kingdom, such as Canada, the United States and countries in Asia (for example China) where some of our fulfilment partners and service providers are located.

Where we transfer personal information out of the EEA or the UK, we rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent UK contracts, unless the destination country has been formally recognised as providing an adequate level of data protection.

13. Information About the Company

For transparency, our company details are:

Website name: Avery Rowe
Company name: TW Ecom
Address: Troffel 5, 1611LH, Bovenkarspel, Netherlands
Email: info@averyrowe.com
Telephone: +316 108 908 84
Contact form: Contact page
KVK (NL Chamber of Commerce): 97872946
VAT: NL005293827B90
Customer service is available Monday to Friday, 9:00 am–5:00 pm (GMT).
Response time: Customer service will respond within 24 hours on business days.

We will do our best to respond to your request as quickly as possible and within the time limits set by applicable law.